Software: Photoshop
Ron del Barrilito is a Puerto Rican rum produced on the island and known for its distinctive flavor and rich history. It's often used to create a variety of classic cocktails, offering a richer and more complex taste.
CHALLENGE
The main challenge was to create an advertising campaign that would familiarize people with Ron del Barrilito, while maintaining the brand’s fineness and authenticity, and at the same time, introducing a new sense of fun aimed at the youth and women. The goal was to build a secondary image of the rum that blended respect for its heritage with a fresh and modern approach. The campaign needed to capture the classic essence of the rum while presenting an appealing proposition for a broader audience, highlighting its versatility, and showing that Ron del Barrilito can also be a vibrant and sophisticated choice for new generations.
SOLUTION
The solution consisted in implementing summer themes, such as the beach, piña coladas, and the social atmosphere of gathering with friends, to captivate the audience. The advertising campaign featured vibrant visual elements that showcased the versatility of the drink in various aspects, using bright colors to stand out across all media. This strategy not only captured the essence of fun and freshness appealing to youth and women but also preserved the brand’s authenticity by highlighting the elegance and quality of the rum in a modern and engaging context.
STORYBOARD
As part of the project, we needed to create a storyboard for a TV commercial. The concept focused on showcasing how people can create lasting memories and enjoy special moments with family, friends, and partners. The commercial aimed to highlight the brand’s fun and lively side while maintaining its elegance and sophistication.
